The Academy Awards have been and gone for another year and already I am sick of the jokes about Leo and his Oscar. But one thing that hasn’t lost my interest are the four celebrities who made stylish yet completely sustainable and ethical fashion choices for their big night.
Red Carpet Green Dress, founded by Suzy Amis Cameron, teamed up with leading fashion designers to dress actresses Sophie Turner (Game of Thrones) and Lily Cole (Snow White and the Huntsman) in what the founder describes as “humane, environmentally friendly and absolutely stunning” couture. The gown Lily Cole wore was designed by global fashion house Vivienne Westwood and made out of recycled plastic. Sophie Turner wore a gown by Galvan made of organic silk.
But these celebrities weren’t the only ones supporting sustainable fashion - with Michael Fassbender (Steve Jobs) wearing a black grain de poudre suit designed by Tom Ford and Vanessa Hudgens wearing H&M Conscious to the Vanity Fair Oscars Party.
Another ethically conscious fashion choice amongst celebrities was a small black and gold bracelet in support of gun control. As part of the Brady campaign, stars including Steve Carell and Best Director Nominee Adam McKay wore the bracelets on the red carpet. They are inscribed with the word #ENOUGH and the initials and age of a victim of gun violence. Other award nominees wore green ribbons in support of climate change.
The Oscars Red Carpet is arguably the most watched red carpet event with approximately 36.6 million viewers. This in turn makes it an excellent platform to promote ethical choices. It is one of the most important events of the year for any fashion designer, with the number one question of the evening being “Who are you wearing?” It is an invaluable opportunity for sustainable designers to get the message out that fashion can be simultaneously ethical and stylish.
With ethically conscious fashion becoming a more prominent feature in today’s society we will soon see major fashion houses changing the way their designs are produced. Only three out of thousands of invited guests made sustainable fashion choices this year at the Academy Awards. With increased awareness and a growing market for ethical fashion, this number will only continue to grow. It is only a matter of time before sustainable fashion becomes as commonplace as organic food and those who don’t adapt will only get left behind.