What if I told you there was an app that allowed you to upload the sneaky pic you took of your dream skirt the girl in front of you was wearing today on the bus? Once uploaded, you instantly start receiving comments from other members telling you where you can find the item of clothing. Sounds great right? Well look no further than the app store because this genius app does in fact exist, and it is called The Hunt.
It is clear that 21st century advancements in technology have impacted a huge number of industries. For businesses such as Telstra it has meant faster internet and faster customer service responses. So what about the fashion industry? One word that springs to mind is apps.
In terms of keeping up-to-date with the latest styles, Instagram is a favourite. Not only does it inspire the minds of everyday people but Instagram has now become a gateway for retailers as both a marketing method and a way of discovering and connecting with new designers. In fact, some multi-national retailers, such as H&M and UNIQLO, are now using Instagram to search and source potential candidates for future collaborations.
Online shopping has also incurred a dramatic change over recent years. Many companies such as Ebay, Etsy and Polyvore have created mobile apps, making shopping easier than ever for consumers. In the year 2016, it is no longer a requirement to be sitting at home on the computer, or even a laptop, because now, fashion, and in particular online shopping, is accessible anywhere, anytime.
One app that has mastered the art of both fashion inspiration and advice, as well as online shopping, is Net-A-Porter. Through this app, users can browse through the latest trends straight off the runways and read the online magazine - whilst simultaneously adding items to their shopping cart! Instead of scrolling through pages and pages of t-shirts and dresses, Net-A-Porter allows users to select items straight from the pages of the magazine and even the runway footage itself. And just when you thought that was all - you discover Net-A-Porter Live, a feature of the site that allows you to see what everyone around the world is buying at that particular moment. What more could you ask for?
So next time you are hesitating on whether to approach the girl on the bus that is wearing that ‘to-die-for’ dress - don’t. Whip out your phone, take a photo and open an app because everything you need to be stylish in the 21st century will be right there in the palm of your hand.