Sustainable fashion is about being friendly to our environment, responsible with our resources, and creative in our wardrobe choices.

Fibre: The use of environmentally friendly materials e.g., bamboo, hemp, organic cotton. Also, garments made from one fibre (e.g., 100% organic cotton) can be respun into fibres again at the end of use. Alternatively, look for blends that use organic textiles.

Textile Production: Employing energy and water efficient processes for dyes and finishes – or use natural dyes.

Design: Designing for dis-assembly so that clothes can be taken apart and re-introduced into the garment life-cycle. Designed with ‘no waste’. Using quality organic materials will help them live longer.

Production: Minimal waste in the production process and ensuring safe, clean working conditions for workers – as well as fair wages.

Distribution: Minimising travel for the garment – importing and exporting around the world doesn’t leave a friendly carbon foot-print. Support locally made garments.

Retail: Reusing, re-assembling, up-cycling, op-shopping, vintage and even raiding your parents’ wardrobe!

Use Phase: Take good care of your precious clothes. They really don’t enjoy places like the floor, really hot washing machines and sitting in the sun for days.

Grave: Minimise load on landfills by using biodegradable products.

Where to draw the line?

Fashion sustainability is a complex issue – it’s nearly impossible to wear a 100% sustainable garment.

Naked supports all designers that value sustainability – whether they fulfil one criteria or five. We will, however, only select designers that have the highest level of sustainable practice for the October showcase.